I came back from my holiday to New York a few days a go and whilst I was there I visited the two LEGO flagship stores at the Rockefeller Center and the new one at the Flatiron District. In this article I will be talking about the store at Flatiron.
On September 26th the LEGO Store at Flatiron District opened. It was the new flagship store for New York. The shop has two entrances, one at the front and one at the side. Like every other LEGO store you are greeted with a store associate and the big red brick.
There are lots of models to see like a Statue of Liberty with torch and Brickley goes round the store. Also, there are scenes of what the Flatiron district was like throughout the years.
At the back of the store there is a seating area with big, comfy sofas to sit on. In this room there is also a bookshelf with lots of different LEGO books which you can read. At the center of the room there is a scene of the Flatiron district. The store also has a pick a brick wall which I thought was small for a flagship store. There was quite a good choice but not as good as the one which was at the Rockefeller center or any other LEGO store. The build a minifigure tower is near the Statue of Liberty torch and had a good selection with pieces like pretzels and Santa hats. The LEGO logo at the center of the store is make out of lots of different bricks when you look closely at it.
Overall I like the store but it is not perfect. The staff were nice but there was a lack in pick a brick choices and no sign of New York exclusives such as the keychain or magnet anywhere! It was really disappointing because I really wanted one of the magnets. This didn't stop me spending my money though as I bought a pick a brick tub, build a minifigure, Santa's workshop (10245) and The flying flusher (70811). Even though there was an extra 10% on prices and sales tax, the total was still a bit cheaper than if I was to buy it all back here in the UK. I also got Toy workshop (40106), Friends beach hammock (5002113) and the 1856 Flatiron promotion brick free with my purchase.
On the whole a good trip. I will do another post tomorrow about the LEGO store at the Rockefeller Center and LEGO elsewhere in New York.
All of the posts here are written by Ben