It will probably be given out at store grand openings from next year as it says 'copyright 2015' on the back. This brand store model would take over the current 3300003 LEGO Brand Retail Store.
The set is labelled exclusive on the top right and the store opens up where you can see the cash register and pick a brick wall. On the front there is Brickley, the LEGO store mascot, on the left. It is also minifigure scale and comes with one minifigure. You can download the instructions here and check out images below: